When you’re marketing a new development, one of the hardest things to do is sell a vision. How do you convince buyers or tenants to commit to a property that doesn’t exist yet?

Floorplans and technical drawings don’t spark emotion. Empty shells or half-built sites don’t tell the full story.

This is where CGI creation changes the game. At Mode Photo, our team of CGI artists bring unbuilt or empty spaces to life with photorealistic visuals. Whether it’s an apartment block, a gym, a coffee shop, or a modern office, we create CGI images so detailed buyers feel like they’re already there.

And in a competitive market like London, that advantage is priceless.

What Is Property CGI?

CGI (Computer Generated Imagery) is the process of using 3D modelling software to build lifelike images of a property. Instead of imagining a flat from a floorplan, buyers see exactly how the kitchen, living room, or outdoor space will look once it’s finished.

At Mode Photo, we create:

  • Interior CGI – Detailed, styled, and furnished renders of rooms.
  • Exterior CGI – Full building visuals set within realistic landscapes.
  • Commercial CGI – Workplaces, gyms, retail, and hospitality spaces brought to life.

The goal? To replace imagination with confidence. Buyers no longer need to “picture it.” They can see it.

Why Developers and Agents Choose Mode Photo

We’ve worked with estate agents, developers, and architects across London and the South East. The feedback is always the same: CGI makes properties easier to market, quicker to sell, and more engaging online.

Some key benefits of working with Mode Photo:

  • Photorealism – Our CGI creators focus on light, texture, and detail to make every render feel believable. From brushed steel taps to natural shadows, nothing is overlooked.
  • Faster launches – Sales campaigns can begin before construction is complete. That means enquiries come in months earlier.
  • Cost-effective staging –Instead of furnishing show homes, virtual staging through CGI makes empty spaces look lived-in.
  • Marketing impact – Properties marketed with CGI stand out on portals like Rightmove and Zoopla, driving more clicks and enquiries.

Interior CGI Creation

Interiors sell homes. A buyer might love the outside of a building, but it’s the kitchen, living room, and bedrooms that drive decisions.

Mode Photo’s interior CGI service includes:

  • Designing floor layouts and furniture arrangements
  • Adding realistic finishes, colours, and textures
  • Styling with accessories, lighting, and décor
  • Creating day and evening renders to show mood and flexibility

Example: Coffee Shop CGI

One recent project saw us create a CGI of a London coffee shop and co-working space. Every detail mattered — from the wood grain on the tables to the light falling across a sofa. The end result wasn’t just a picture of a café. It was a visual story that showed atmosphere, comfort, and style.

Exterior CGI Creation

The exterior of a property sets the stage. Buyers want to know how a building looks in its environment, how it fits into the street, and what the landscaping will be like.

Mode Photo’s interior CGI service includes:

  • Full-scale building renders
  • Surrounding greenery, pathways, and cars for realism
  • Contextual views showing the wider London skyline

Example: Residential Tower CGI

We recently produced a CGI of a red-brick London apartment block. The details included landscaped gardens, parked cars, and people using outdoor spaces. These details aren’t just filler — they help buyers imagine the lifestyle that comes with the property.

CGI for Commercial Spaces

CGI isn’t just for homes. At Mode Photo, we create realistic visuals for:

  • Gyms – Complete with equipment layouts, flooring, lighting, and branding.
  • Offices – Modern, open-plan spaces, fitted with furniture, tech, and greenery.
  • Retail – Shops and hospitality spaces shown at their best before opening day.

Example: Gym CGI

For one client, we built a gym interior in CGI. The space included treadmills, weights, and even the markings on the floor. The final render gave a real sense of energy and usability.

Example: Office CGI

Another project involved a large open-plan office. Instead of showing empty space, we furnished it with desks, chairs, computers, and plants. The CGI gave potential tenants a clear understanding of how the workspace could function for a team.

Why CGI Helps Sell Property Faster

CGI doesn’t just look good — it works. Industry data shows that:

  • Properties marketed with CGI sell up to 30% faster off-plan.
  • Listings with CGI visuals generate higher enquiry rates.
  • Buyers and tenants are more likely to commit when they can visualise the finished product.

At Mode Photo, we’ve seen it first-hand. Developments using CGI in their marketing often achieve faster sales, higher engagement, and stronger buyer confidence.

Mode Photo’s Wider Property Marketing Services

While CGI is one of our fastest-growing services, we’re not just a CGI agency. Mode Photo provide the full property marketing package for estate agents and developers in London:

  • Professional property photography
  • Videography and cinematic tours
  • Drone photography
  • Virtual staging
  • Floorplans and Matterport 360° tours

By combining CGI with these services, we deliver end-to-end property marketing that drives real results.

Why Choose Mode Photo as Your CGI Partner

There are plenty of CGI creators in London, but Mode Photo offer something unique:

  • Experience in property marketing – We don’t just design. We understand what sells.
  • Versatility – From high-rise apartments to boutique offices, our CGI portfolio covers every type of project.
  • Attention to detail – Lighting, angles, and styling aren’t just technical choices — they’re strategic decisions designed to attract buyers.
  • Local expertise – With a base in the South East, we know the London market inside out.

Final Thoughts

CGI creation isn’t just about nice images. It’s about giving buyers the confidence to invest in something they can’t yet see.

At Mode Photo, our CGI artists and creators specialise in turning floorplans into lifelike visuals that sell. Whether it’s interiors, exteriors, or commercial projects, we help estate agents and developers market smarter, faster, and more effectively.

So if you’re searching for CGI creators in London or a trusted team of CGI artists to bring your development to life, Mode Photo are here to help.
Because when buyers can see it, they can believe it.